A white background always allows me to feature 20 plus dresses within 30 seconds. The dresses have varying styles so a white background really helps to make them all stand out. I worked very closely with the production company art director to make the background visually interesting. The white trees I suggested really worked as it gave the models a place to walk through. I love that there is a female announcer on this spot. This dress spot called out the unique styles of some of the dresses.