Project description

I had 3 commercials to shoot this day, so I proposed a blue world with bubbles on the walls. The blue world allowed us to film the spot in a small area while allowing the children to play with the toys easily. A ceiling was part of the set allowing the DP Director to film from low angles while the kids were sitting on the floor. Dutch tilt angles were used to give the spot energy. This was the best way to make this commercial because a lot of the toys were for very young children. This world allowed us to shoot quickly in the limited time we had with each actor.

Project Details

• Client: Ross Stores, Inc.
• Duration: :15 Seconds
• Broadcast: National Cable