Project description

I wrote this spot to feature a Hispanic woman. I wanted her voice to emphasize the unbelievable savings at Ross. She saved so much, she was able to buy more plate sets to imply that she gave the rest of the plate sets to family members or kept them for herself for those big family dinners. My creative partner, Bob Saltzburg helped me edit the copy down to fit within :15 seconds.

Project Details

• Clients: Ross Stores, Inc.
• Duration: :15 Seconds
• Copywriter: Kelly Hamon
• Broadcast: National Cable