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Project description

An original song was created for this spot. Bob wrote a fantastic track that relates to teens and really hit on the savings message. We recorded 3 singers and had our three actresses lip synch to the track. Surreal backdrops with video projection were used along with the addition of props to make the spot look like a current music video. I am very proud of the work I did on the sets with the art department. Synchronizing the choreography and camera movements took a great amount of work and rehearsal time. But it was well worth it.

Project Details

  • Clients: Ross Stores, Inc.
  • Duration: :30 Seconds
  • Broadcast: National Cable