December 2019 Graphic Artist | Verizon Super Bowl Commercial Production Designer: Neil Spisak
Designed vehicle vinyls for a fireman’s table, 2 firetrucks, the Captain’s SUV, and an ambulance. Completed the print production on all vinyls. Did a press check on the print outs.
June 2019 – November 2019 Graphic Artist and Art Department Assistant | The Big Show Show Production Designer: Stephan Olson Production Company: Netflix
Designed logos, signs, posters, banners, and vinyls, including a basketball court for the entire season. Assited the Production Designer and Associate Art Director with research, POs, printers, distributing plans & colors, created graphics list, as well as set lists. Maintained the color bible and requested clearances.
September 2018 – March 2019 Art Department Production Assistant | Veronica Mars, Hulu Mini-Series at Warner Bros. Television Production Designer: Craig Stearns Production Company: Warner Brothers
Veronica Mars is a Hulu series created by Rob Thomas and produced by actress Kristen Bell. Design graphic elements for series to help out Graphic Designer, Props, and Set Dec. Dept. Recreated design of iron wall from previous series. Designed metal exterior gate in illustrator. Print builder plans for construction and crew. Assist Production Designer, Art Director, and Set Decorator with calendars. Attain flooring and wallpaper samples. Aided Production Coordinator especially on creating clearance binder and set research. Assembled print materials for Set Decoration Department. Designed and produced tech scout packets. Filed invoices and PO's. Managed Art Department lunches.
June – August 2018 Freelance Director, videographer, & Editor | Si-Zif Shoes Glendale, CA
Si.zif shoes are leather shoes, handmade in LA by local artisans by Shoe Designer, Celine Legey-Salisian. Worked on video content creation from ideation to finalization. Directed a digital video, social media videos, GIFs, and cinemagraphs. My fashion cinematography is done on a DSLR camera. Responsible for video editing, the design of titles, and the animation of motion graphics. Exported final deliverables to client.
2007 - 2017 Senior Art Director | Creative, Admarketing Inc. Los Angeles, CA
Admarketing was a 360 degree creative advertising agency that successfully positioned brands through strategic planning, media buying, creative services, broadcast, digital content and print production. Admarketing was the dedicated agency of record for Ross Stores, Inc., my key account. Admarketing also had the Smart And Final grocery store account. I helped increase sales as Ross grew from 800 to 1400 stores nationwide with engaging creative. I have experience working in a fast-paced environment while being courteous with colleagues. Strong communication skills during presentations.
Clients Ross Stores, Smart And Final, dd’s Discounts, Samy’s Camera, Anna’s Linens, db Shoes, Shoe Pavillion
I collaborate with a partner as a creative team, to create and develop broadcast commercials, digital content, presentations, corporate videos, social media videos, and print marketing from ideation to finalization. Competitive results with 85% of agency broadcast creation. I handle the coordination of pre-production planning as well.
Art direct and co-create 20 national broadcast commercials/year, corporate videos, new market grand opening spots, and digital companion campaigns. I helped the Ross Stores brand maintain its message of low priced fashions, home goods, toys, sports or athletic wear, and pet accessories. CEO, Jack Roth's creative thinking taught me the value of comparative examples to help the Ross Stores brand communicate its message of low priced fashions, shoes, pet accessories, toys, and home goods across multiple media platforms. I worked on the Brand New Day, Unbeatable Savings, and You Gotta Go To Ross campaigns among others. My writing skills produced a kitchen accessory and a plus-size fashion spot. Design concepts in concept board format and motion graphic storyboards. Lead Directors and designers to follow brand guidelines. Photo art direction on broadcast, print, and digital photography. I pay strong attention to detail while doing the QC of final broadcast. I made confident presentations at creative broadcast pitch meetings with clients. I use excellent organizational skills to maintain image and video libraries. Work collaboratively on vision of sets, furniture, and props with Production Art Director. I did the in-house editing of corporate videos and social media videos.
DIGITAL & SOCIAL
I drastically increased Ross Stores' Facebook & Instagram content marketing by designing posts and providing creative direction of all social media videos. I was the creator of responsive design posts to increase Facebook users' interaction with gift card giveaways. Curious about social media analytical strategy. I consistently integrated dd's Discounts grand opening print into web banners and digital ads. Strategic thinking on social.
I helped design weekly ads and coupons for Smart And Final grocery stores. I filmed and edited a pitch video for broadcast creative of Smart And Final Extra stores. My Ross Dress Event designs on window banners and in-store signage were integrated across email marketing by Ross' digital agency. I execute quality design and can build mechanicals for signage, billboards, brochures, ROPs, and direct mail. Continuously managed projects and set up Basecamp for project communication with an archive of client comments or requested revisions. Ability to juggle multiple projects.
2004 - 2007 Senior Designer, Flux Branding Culver City, CA
Flux Branding is a marketing and boutique design firm in Downtown LA. Flux was a startup when I joined–replacing the Creative Director, as he was moving. Projects included overall brand strategy and marketing for the hospitality, real estate, law, automotive, and financial industries.
Clients Cohen & Lord Attorneys, The Counter, Roosevelt Lofts, Motorcar Parts of America, City Kitchen, Inventure Financial Corporation, Chabuya, Milbank Real Estate, Tacone, Quality Built, Evo Foods.
PRINT & DIGITAL
I designed brand identity packages, logos, stationary, high-end custom print pieces, newspaper ads, packaging, brochures, business cards, and websites. Ensured brand consistency and improved user experience by providing art direction to UI/UX designer on Tacone's, Cohen & Lord's, and Milbank Real Estate's websites.
In charge of supervising print production and managed the production designer. I wrote print specifications and worked with print vendors in a production environment. Worked on projects with complex di-cuts, foils, embossing, and UV coating. Oversaw the approval of mechanicals while ensuring quality.
One of my favorite projects was for Tacone, a restaurant franchise. I designed light boxes and canvases with fruits and vegetables in kaleidoscopic formations. My design work helped the Motorcarparts of America booth shine at the AAPEX trade show. I was able to transform my logos into exterior and interior signage for many restaurants. Food court menu signage also became a design forte I mastered.
2003 - 2004 Junior Designer, Publicis Dialog Irvine, CA
The Publicis Dialog Southern California agency was a branch of The Publicis Groupe alongside Leo Burnett, Saatchi & Saatchi, Publicis Worldwide, BBH, Marcel, Fallon, MSLGROUP and Prodigious networks. Publicis was a fast-paced agency.
Clients Nestle, Wonka, Safeway, AAA, Burger King.
I designed signage and ads in Westways Magazine for AAA-the Automobile Club of Southern California. I also successfully translated my Art Director's designs into multiple key art pieces including table tents and flyers. My illustration skills were applied to the agency holiday card and received praise from colleagues as I subliminally hid the Publicis logo all throughout the card.
I designed promotions on candy boxes, soda bottles and pizza packaging using typography and entertainment key art for Wonka candy and Safeway. The Safeway promotions involved Disney's "The Incredibles" movie characters.
I aided the Creative Director to design packaging and presentation materials for a Burger King creative pitch. The presentation was for the branding of their coffee beverages.
Masters Degree, Graphic Design and Film ProductionAmerican University, Washington DC
Bachelor of Arts, Communications: Visual Media American University, Washington DC
General Assembly, Social Media Bootcamp | September 2018
Training Connection, After Effects Advanced | September 2018
Training Connection, Fundamentals of After Effects | April 2018
Training Connection, Premiere Pro Fundamentals | July 2018
Proficient in Adobe Creative Suite, Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe After Effects, Premiere, Final Cut Pro, Microsoft Office, Excel, Powerpoint, Capture One, Bridge, Facebook, Instagram, Twitter, Youtube, Snapchat, Scenchronize, Lightroom & Dropbox.
• Since my arrival at Admarketing, Ross Stores grew from 800 to over 1400 stores. • Comparatives became incredibly important when marketing Ross Stores since their prices were great. • Drastically reduced agency TV type spelling errors to a bare minimum. It became extremely rare if a tagged spot had to be pulled from the air to get revised. • Built and managed the agency’s in–house edit suite. I edited rough cuts here myself. • I clarified what Smart and Final stores were as “The Smarter, Faster, Warehouse Store.” while focusing on competing with Costco and other bulk item stores highlighting that Smart and Final has NO membership fees. • I helped market the Smart and Final Extra stores as a neighborhood grocery store with competitive pricing. • Fluent in French.