Project description

Yummy slides is a candy store with moving theme park displays in its windows and in-store. I designed this logo to resemble a roller coaster. The "m's" in "yummy" are shaped like the slopes of a roller coaster. The tail of the "y" curves like a slide. I designed the typeface for this logo.

The address on the bottom of the letterhead and on the business card follows the curves of a roller coaster. I used different font weights on each address section to reveal movement. I designed a colorful rollercoaster pattern on the back of the stationary, business card, and on the packaging. The envelope is a transparent white paper envelope. I designed a yellow sticker with a mailing address on it that just sticks onto the envelope.

The roller coaster pattern is included on the red, orange, and yellow paper bags that customer's place their chosen candy in. The bags are triangular to fit within the candy carrier. I built the candy carrier with a hexagon shape modeled after a theme park carousel. Photos of candy appear on the sides of the carrier and on a candy box. I photographed the candy as if the candy was a theme park ride itself. The lollipops are photographed like carnival swings while the Twizzlers are photographed to look like mechanical rides that spin around a vertical axis.

Project Details

• Project: Brand ID Package