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Project description

I designed this billboard for the Ross Unbeatable TV Campaign. This billboard was used in Bob and I's teen TV commercial in Hermosa Beach. The abstract painting behind the words "UNBEATABLE", was donated to us by local artist, Michael. I added the blue paint around Unbeatable. David Cameron directed this spot. He had the teen cast line up against it and run downhill towards his camera lens. This scene gave us a great ending.

Project Details

  • Project: Billboard For TV
  • Client: Ross Stores, Inc.
  • Agency: Admarketing, Inc.

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