Project description

Safeway teamed up with The Incredibles animated Pixar film for a promotion. The promotion was added to Safeway Select Soda and Pizza boxes. The promotional grand prize was an Incredibles bedroom makeover. I took key art pieces and placed it on the soda bottle labels. I designed a round cardboard piece that fit on the top of the soda bottles. The piece sends people to the Vons website for more details on the contest. Each flavor of soda had a different Incredibles character on it.

Project Details

• Project: Soda Label Promo
• Client: Safeway
• Agency: Publicis Dialog