Project description

Safeway teamed up with The Incredibles animated Pixar film for a promotion. The promotion was added to Safeway Select Soda and Pizza boxes. The promotional grand prize was an Incredibles bedroom makeover. I took key art pieces and placed it on the pizza boxes. Each pizza flavor had a different Incredibles character on it. The back of the pizza box had a fun incredibles character card and Incredibles mask that could be cut out of the pizza box with scissors. Shoppers could collect all four character cards. A second card is a form to enter the contest. There is even an area for a stamp.

Project Details

• Project: Safeway Pizza Promo
• Client: Safeway
• Agency: Publicis Dialog