Project description

I photographed my 2 principal actresses during my Ross Stores TV commercial shoot along with product shots on set. An After Effects Artist and I animated the ending of the spot. The concept I came up with for the ending was Instagram inspired. I only had a few minutes between takes to photograph. I used wide angle and macro lenses with a mix of natural and on set lighting. I cropped and developed all of the photos leaving them in square formats. The photos changed and we animated the logo and #hashtag for the end of the TV spot. This spot had 2 actresses acting as bloggers discussing all the great finds they found at Ross to decorate and complete their dorm room.

Project Details

• Project: Dorm TV Spot
• Client: Ross Stores, Inc.
• Photographer: Kelly Hamon
• Agency: Admarketing, Inc.

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