Project description

My copywriter came up with the Unbeatable campaign for Ross Stores in 2010. Two giant 3D letter "U's" were built in the typeface, Din. One letter "U" with blue sides was for the Ross family TV commercial while the orange "U" was used in the teen fashion commercial. I art directed the TV commercials on the agency side and art directed the motion graphics of the word Unbeatable animating on both the TV spots.

Project Details

• Project: Unbeatable TV Campaign
• Client: Ross Stores, Inc.
• Agency: Admarketing, Inc.
• Production: The Artist Company
• Director: Stephen Murashige

Visit Website