Project description

Chabuton is a food court ramen noodle chain and subsidiary of Chabuya. I designed the logo with the Japanese flag as inspiration. The red circle on the Japanese flag has been transformed into a bowl of steaming ramen on the letter "O" in Chabuton. Chopsticks form the crossbar on the letter "T." I choose a simple sans serif typeface with lovely round bowls and counters to match the character of modern Japan.

I also designed the food court sign to look like exterior signage. The sign consisted of individual letters of the logo in 3D format. The same logo colors, brown and red were used on the food court signage.

The "O" in Chabuton or the ramen bowl icon was sprinkled all over the back of the letterhead, business card, and the envelope flap. On the 2-sided stationary, I opted to use the red ramen circular symbol to add bold pops of red in order to make the stationary stand out. Using a one-color pantone on the back of the business card and letterhead also saves the client money on the cost of printing.

Project Details

• Project: Brand ID Package & Signage
• Client: Chabuton
• Design Firm: Flux Branding