Project description
Tacone is a franchise restaurant chain. Flux Branding added a tagline to Tacone's logo. Jamie Schwartzman came up with the tagline Flavor Grill. I found a font that was similar to the brush stroked lettering in Tacone. Tacone's motto is to live a flavorful life. Their wraps, sandwiches, salads, and sweet potato fries are infused with flavor. Tacone's mantra goes beyond taste to your inner spirit. So when branding Tacone, Jamie and I looked for fun images of people filled with Tacone spirit. We found flavorful fruit and vegetable photographs and bitmapped them all over the menu.
Jamie and I also designed environmental wall art and light boxes for the restaurants. We placed veggies in kaleidoscopic patterns creating wall art printed on canvases. The light boxes are designed with Tacone branding words and a different person having fun on the top of each of them.
