Project description

Robin Antin, Founder of the Pussycat Dolls wanted a new logo for her dance activewear line that includes workout gloves. The challenge with this logo was to make one that read clearly on workout gloves. The other challenge was to make the word “fit” read separately from the “pcd." In two of the logo comps, I merged the letters "c" and "d" together. I made the lettering contrast by making thick and thin lettering. Color can also create contrast between the words pcd and fit.

Project Details

• Project: Logo
• Client: Robin Antin