Project description
The concept for my business card came from surrealist René Magritte. I thought of his painting of the pipe with the words "Ceci n'est pas un pipe." I wanted to recreate his playfulness in a viewer's perception of an object. He revealed to us all that art transcends preconceived notions of reality. The pipe was not a pipe, but rather a painting of a pipe. So on my business card, I illustrated what you think looks like a mid-nineteenth century quill pen. But there is no steel nib at the end of the quill. Instead I drew the end of an artist's paintbrush at the end of the feather shaft. The icon is neither a quill pen nor a paintbrush. And to confuse matters even more, I illustrated an ink pot on the other side of the business card.
I chose a thick luxury paper stock with black sides. Since the paper is so thick you can easily see the black on the sides of the card and imagine that it was painted on with the surreal quill brush. The cards look especially good all stacked up with black edges. I choose to use contrasting one color black, as it is the color of ink.
I choose a script like font for my name that almost looks like it could have been calligraphy drawn with a quill pen. And just below it, the words art director appear as though they were hand-written with a quill pen.
Project Details
- Project: Business Card
- Client: Kelly Hamon
