Project description

My copywriting partner, Bob Saltzburg, wrote this :15 second commercial. In the commercial we compared the price of the same outfit at a department store. We had the actress wearing the Ross outfit standing at the bus shelter. The outfit in the bus shelter poster was photographed to represent the department store outfit at a higher price than Ross' exact same outfit. I designed the poster. At the end of the commercial, the actress saved money by going to Ross so she could afford to hop in a taxi instead of waiting for the bus.

Project Details

• Project: Bus Shelter
• Client: Ross Stores, Inc.
• Agency: Admarketing, Inc.

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