Project description

After presenting commercial concepts to the clients, spot ideas are chosen. While working on pre-production for the TV spots, I am also tasked with making the window banner and in-store toppers to match the TV commercial. The print materials have to be designed and printed before that actual TV spot is filmed. The topper is placed at the end of wardrobe racks in-stores. The gray frame around the art represents the metal topper frame that holds the topper. The window poster faces outwards from store windows.

For this Spring Dress Event in-store campaign I wanted the dresses to pop from the background. We knew we were going to shoot the dress commercial indoors on a white set. I knew one of the dress scenes would have white curtains in the background, so I decided on white curtains for the photographs. This also allowed us to show 3 different dresses in the topper without having the dresses clash with each other or the background.

Project Details

• Project: Ross Window Banner & Topper
• Client: Ross Stores, Inc.
• Agency: Admarketing, Inc.

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