Project description

I photographed the teen cast during my TV commercial shoot along with product and ambience shots on set. These are examples of product shots I took on set. The keyboard was a prop piece in our on set music store. An After Effects Artist and I animated the ending of the spot. The concept I came up with for the ending was Instagram inspired. I only had a few minutes between takes to photograph the talent. I used wide angle and macro lenses with a mix of natural and on set lighting. I cropped and developed all of the photos leaving them in square formats. The photos changed and we animated the logo and #hashtag for the end of the TV spot. All of my Ross Stores commercials air on national television.

Project Details

• Project: Fall Teen TV Spot
• Client: Ross Stores, Inc.
• Photographer: Kelly Hamon
• Agency: Admarketing, Inc.

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