Inventure Financial Corporation locates commercial real estate properties for international institutions, investors, and corporations. My client wanted ifcap in the logo so I designed a simple logo where I was able to blend both ifcap and Inventure Financial Corporation together. The descender of the letter "p" falls off the circle creating interest.
I designed a simple business card, envelope, and letterhead. The second sheet, back of the business card, and the flap of the envelope only have the round ifcap logo on them.